A successful interface and website design require a clear and proven process. For over 10 years in the design business I developed an approach that allows me to create beautiful products in a strict deadline.
Research is the first and most important phase in any design process. At this stage we define key pain points, establish business goals, define target audience, competitors and design strategy.
Information architecture optimization is an important step that let us better understand app structure, group content and see the relationship between certain logical parts.
User flows is crutial step in user interface design process. It allows to find all weak points and optimize flow of main user activities and interactions with website or application.
Wireframes are the next logical step that is starting in a form of low-fidelity prototype and after several design rounds evolve into a high-fidelity interactive prototype.
A high-fidelity interactive prototype is a must have in a modern software development process. It is a very close representation of a final website or application and allows to test different design solutions and reveal hidden obstacles.
Once an interactive prototype is created it is time for testing it on all stakeholders and a target audience. This stage reveals points where the user may be confused.
After several rounds of design it is time to make last changes, polish final visual style, create slick and shiny icons, striking key visuals, animations and tweak overal look and feel.
Once you are happy with your new product I share all project files including research materials, informational architecture maps, user flows, product design source files, icons and all graphics elements that were created with love and pride.